Video marketing is all the rage now. We see a lot of internet marketers using videos to launch their products.

Here’s a video that’s done by a professional company. The way they’ve done it is pure brilliance.

Check out how you are drawn to the video and how they are selling their product.

You can create similar types of videos for your products.

Here are some points to note.

1. This video is cheap to create. A person with character, some words appearing in the background and little bit of music.

2. You can create this type of video with a FLIP or digital camera. The quality is not stunning but it will do its job.

3. Have a theme that is related to what you are selling and make it entertaining and funny.

4. Make the URL easy to remember at the end. Notice that the URL for the product they are selling is short and easy to remember.

5. The video has a lot of hits — plus the company is paying to promote it on YouTube. With such a high view count, this video will begin to draw visiotrs.

Now you’ve seen what a good marketing video looks like, go and create some for yourself.

If you’re in the internet marketing industry, then you would have heard that John Reese deleted his Twitter account of 25k followers.

His reasons are:

1. Response to his tweets are decreasing
2. He has better results doing other marketing stuff
3. It’s taking up a lot of his time

Since he’s one of the more popular internet marketers, many look up to him and follow his advice.

If you’re thinking whether you should follow him and delete your own Twitter account, here’s some advice.

1. If you enjoy using Twitter to get business, then carry on.

2. If you’re making good sales with Twitter, carry on.

3. If you spend many hours on Twitter with hardly any sales, then maybe you should call it a day.

Just because Twitter does not work well for John Reese’s business, doesn’t mean the same applies to you.

It’s as simple as that.

It all boils down to what works for you and are you happy with it.

If you tell Gary Vaynerchuk that video marketing sucks because it doesn’t work for your business…do you think he gives a damn?

DISCLAIMER: I personally hardly use Twitter but a lot of my peers get decent traffic and leads from it.

Finally back with my ghostwriting service after the Chinese New Year.

A whole week of relaxing and not doing anything is nothing to be ashamed of.

But back at the office, I have to pay my debt. All the orders for ghostwriting are piled up. The money is paid but the work’s not started yet

Now that everything’s back to normal, I want to tell you about a conversation I had with a client.

Basically she told me that she had nightmares working with the previous ghostwriter and it wasted her time and money. She paid $200 for 50 articles.

That works out to be $4 per 500 word article. I would never write for that price.

Anyway, the articles were delivered on time — which is excellent.

But the quality sucked big time.

Here’s a sniff of one of the articles:

“Being environmentally friendly is one of the advantages of doing good things for the environment. If one wants to be green to the environment, there are many chances”.

The words are in English but it sure hell doesn’t make any sense.

This is the problem with offering ghostwriting services. People expect you to charge a low price, deliver quality and on time.

And when they come across someone delivering garbage to them, they start screaming and yelling.

There are hundreds of stories where hopeful ghostwriting projects have turned into disasters.

Here’s some tips on how to avoid them.

There are 5 indicators that the freelance writer is going to give you a nightmare.

1. He’s offering his writing services at shockingly cheap rates

2. When you communicated with him, he had difficulty understanding your needs

3. He was slow with his response to your questions

4. He couldn’t give you advice on your articles such as the title and keywords

5. His websites look pretty……Pretty awful.

If you see or experience any one of the above, hold on your cash.

Chances are, you’re dealing with a non-professional ghostwriting who is about to drain your time and money.

The golden rule when outsourcing your information product to a ghostwriter is to make sure they are experienced internet marketers who understands selling online. — This is a big help.

So following the above set of guidelines, you are now much better prepared when hiring a ghostwriter.

For more information on ghostwriting services, visit
http://www.eliteghostwriters.com/infoproducts.html

The most important and difficult decision entrepreneurs need to make is what online home business they should have. Sometimes the online home business never gets off the ground because the would-be-entrepreneurs don’t know what they can sell and profit from. This article will explain the steps on how to decide what business to be in.

Here are three things you need to understand:

1. The product or service you’re selling, needs to solve a problem for your market.

2. The product or service does not have to be original. Copy what is already selling well and try to add something extra to it.

3. Have a passion and interest in your online home business.

Whatever you’re selling online, you need to make sure that it is a good offer. Something that solves a problem and improve people’s lives.

For example, selling an ebook on how to trouble shoot a PC is a good one. It is a clear offer and people are willing to pay to learn how to troubleshoot their own computer.

For your product or service, don’t force yourself to think of something that is unique. This is very important because it is much easier to make money by selling things which are already a success. Don’t try to re-invent the wheel.

If you see there are already a lot of ebooks or services on teaching people how to do furnish their homes, then you know that it’s a profitable market. Otherwise there won’t be that many people in the business.

Coming up with a original product or service is very hard. Plus it doesn’t mean that it will sell. The chances of failing with an original idea are high.

Try to think of something extra to add to your product. Either by offering free telephone support, free gifts, or email support with the purchase. Or add an additional 2 weeks training when a customer purchases your ebook.

You can come up with many ideas to make your offer stand out. After that it depends on how effective your marketing is in promoting your business.

The third and most important element to consider for your online home business is to choose a business that you have a passion and interest in. If your business is something which you love and have an insatiable desire to learn, you’ll have a much better chance of succeeding with the business.

Here’s a real life situation of 2 people who purchased an online home business package, ghostwritten for their business. The package contains everything they need to start their online home business which includes an ebook, website design and sales copy.

The first client wanted to create an ebook about the real estate and how to stop foreclosure. He didn’t have an interest or any knowledge about real estate but knew there was lots of money to be made in this industry.

The second client had an online home business ghostwritten for him on the law of attraction. He had read several books on the law of attraction, how to access the subconscious mind and self improvement. He was passionate with the subject.

After several months of running their website, the first client reported that he hardly got any sales. The reason was because he didn’t do much to promote it. He thought that visitors would miraculously find his website and start buying his ebook.

He was advised to write articles and create short reports to build traffic to his website. However, he couldn’t and didn’t want to. He had no knowledge on the subject, didn’t know what to write about and was not really motivated in promoting something he had no interest in.

His home business bombed because of his lack of knowledge and interest in his business.

The second customer did a lot better. He reported steady, growing sales and is expected to sell more copies in the coming months due to word of mouth and increased marketing.

He had a lot of knowledge with his own business and had a passion for it. Right after his website was online, he continuously promoted it by writing articles, posting on forums, commenting on blogs and offering to do interviews with experts.

He didn’t think it was work. He enjoyed doing it.

This is the reason why you need to choose a business that you have a passion in. It will affect how you go about promoting and growing it.

If you decide to hire freelance writers or a ghostwriting company to develop your online home business, make sure that it is a business which you are passionate about and has existing competition. By following the 3 elements to making a decision on your business, you’ll have a much better chance of making money.

I’ve received several requests from subscribers and customers that my ebook business package is too expensive and out their reach. The cheapest information product package cost $3,997.

Listening to feedback and aiming to please, I have launched a new package which is more affordable to most people. The new package is called Gold Business Package and contains:

- 20 Page Ebook (250 words per page)
- Full Minisite Design (ebook cover, header, footer etc..)
- Short sales copy
- Privacy Page, Disclaimer, Thank You Page etc…

www.eliteghostwriters.com/infoproducts.html

The price is only $1,097. So I’m waiting to see if this will appeal to more people who are looking to launch their own information product online.

Another thing I have tested on my website which has proven to increase response is having a toll free number, Skype and email for customers to contact me. I have gotten more people contact me about the ghostwriting service and close more sales.

So if you’re selling products online, try to display a toll free number next to your buy button. It should increase sales.

Click here to order your ebook business

Being a freelance writer myself and running a company with article writing as one of my services, I see a lot of clients’ resource boxes and give advice on what they should change.

Well I just found out something interesting which will make your articles drive a lot more traffic to your website

Here’s how I found about this improvement

I was doing research for my client’s articles and was browsing through the articles on Ezine Directories.
I was scanning the content and all the resource boxes, gathering information on what type of products and services the writers were promoting.

After scanning through 30 or more articles, there were about 2 links which I clicked through in the resource box. This only occurred to me after a while so I searched through my bookmarks and tried to find out what links I clicked on.

What I found was quite amazing. The 2 links which I clicked on in resource boxes had the same sort of call to action which appealed to me. This was:

“For more information, click on <<>>”

Without seeming too excited, I started to implement these changes for my clients. And the result is….click thru rates increased a lot. A lot as in nearly double the average number of clicks my clients used to have.

My explanation why this simple call to action works is because the reader is attracted to the content by its title. Even if they don’t enjoy the content or glance at it, they would love to click on links that will give them more information.

People are reading articles for information. So simply telling them that you have more of what they want is enough to persuade them to click on your link.

In my tests so far, I have found that this call to action works better than offering the reader a free download to a report or video. It is probably because people are so used to clicking on the words “Click here for more information”.

My tests have not been extensive but so far, it has worked with 4 of my clients I have tested with. Being a freelance writer has helped me a lot in understanding article marketing

Try it for your niche and let me know your results.

One of the most interesting things I found last week, was from one of my clients who approached my company looking for a freelance writer. He was testing Paypal transactions for his ebook and did not know how to refund a Paypal payment and was losing transaction fees in the process.

Using the refund function in Paypal is something I took for granted that everyone knew. Which was wrong in my part. Never assume that what you know is common sense.

So I’ve created a video to help show this client, who is also a nice person to work with, how to do a refund properly. It’s a short video and I hope you find it useful.

If you are a freelance writer or someone who is offering a service online, one of the free platforms you can use to promote your services online is Squidoo.

Squidoo is ranked relatively high in the search engines and by having a link from a Squidoo lens to your main website, you will also be benefiting your website’s search engine rankings.

The good thing about having a Squidoo lens is that it is easy to update and you can capture a lot of visitors which you can re-direct to your own website. I have 2 Squidoo lenses which I capture the visitor’s email address by offering a free report.

With the list I can send re-direct them to my website and tell them of any promotions I have.

Here are some tips on how to use Squidoo for maximum benefit.

1. Choose a good keyword for your lens. If the name is taken, add a word next to it. But it is important that you have the keywords in your lens.

For example, I wanted the lens freelancewriter but it was taken. So I chose freelancewriterarticle which you can see at freelance writer.

2. Update your Squidoo lens regularly. The more you update your lens with good articles, the higher your lens will rank in Squidoo and in the search engines.

3. Have a form right at the top to capture your visitor’s emails. Give them a free report or gift in exchange for their email address.

4. Place pictures and videos in your lens to make it look more interesting and make the reader stay on your lens longer. Just having text will bore your visitors.

5. Have a poll, in your lens. This will give you some good information as to what your market wants.

6. Link to your Squidoo lens. Write articles and have links to your lens in your resource box. This will help the lens in search engine rankings.

7. Post your blog’s rss feed on your Squidoo lens. Whenever you update your blog, it will appear on your lens. This will keep the Squidoo lens updated with fresh information.

Follow these tips and you’ll have a valuable Squidoo lens bringing you targeted traffic for free.

Instead of selling cheap ebooks for $27 – $47, business owners should focus more on creating and selling information products that they can charge for hundreds of dollars for.

Selling 20 copies of a $297 information product translates to $5,940 in sales. Selling 100 copies of a $27 ebook will only get you $2,700 in sales. So it makes sense spending time in selling information products for hundreds of dollars.

In this video, I will show you 7 steps on how you can create a $297 product which you can sell. Enjoy!

I have started to explore LinkedIn which is a social website that hasn’t gotten much attention if you compare it to other social websites such as FaceBook and Twitter.

Although still in my research phase, I’ve found LinkedIn to be very valuable in finding business. Here is what I’ve found to be exciting:

- nearly everyone there are business owners or professionals. They have money to spend.
- there is a question and answer section which you can use to show your expertise
- search engines rank the LinkedIn web pages very well – you’ll get search engine traffic
- you are seen as a professional on LinkedIn – someone who is serious with their business.

Now one of the most useful features I’ve come across is LinkedIn Recommendations.

You can give a professional a recommendation if you have worked with them in the past. If your recommendation is good, they will display it in their profile. This means it acts like an ad for you.

In addition, giving recommendations show that you are a nice person and someone who should be good to work with. The key is to give a quality recommendation and not just bullshit “‘Yeah, he was cool. Excellent service”.

If you get a lot of recommendations for your business, then it’s just the same as showing testimonials on your website.

But these recommendations are more valuable! People will check up on the person recommending you and see if they are genuine or not.

As I have said, I have yet to fully use LinkedIn but at the moment, it seems like a social website well worth looking in to. Stay tuned to see how I develop my profile at http://www.linkedin.com/in/alanylcheng

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