If you’re making a lot of sales with your online business currently, then congratulations. You’re doing a fine job with marketing your products and services. But are you sure that you can’t do better to improve things?

A slight adjustment to your website could improve sales and leads. This compound improvement could increase your sales by more than 10% – 20% without you spending more money on marketing.

If you’re struggling with selling online, but think that there’s nothing wrong with your product, it could be that your website doesn’t have the right headline, offer, sales copy or price.

You would never know if you don’t test.

This is what every internet marketing expert preaches – you need to test your website to see if it converts well. What works with other people, may not work well on your website. The reason is because your prospects and market are different.

With so many things to test, it would take you a long time to test several elements of your website. Don’t forget that you need to generate traffic to your website to confirm each tests. So we don’t have all the time in the world just for testing.

We need results and we need them fast.

Here are 5 elements which you need to test in order of importance to gain the maximum benefit in terms of sales and lead generation.

1. Your Offer
The first thing to test is your offer. If you are selling an ebook teaching people how to play the guitar, change the offer to teaching people how to play rock guitar.

You may find that playing the guitar is too general and therefore it doesn’t attract buyers. So change your offer a little and see if it makes a difference to sales.

If no one wants your product, no marketing in the world can sell it.

2. Price
Increase the price of your product or service. See if it increases sales or not. You would want to increase the price up to a point that you gain maximum profit from your marketing.

3. Your Headline
Change your headline which you are using to attract the visitors to read your website. The headline is very important. It determines who your website is targeted to and what you’re about.

Changing simple phrases in headlines has increased responses by more than 100% in some cases. It’s that important.

4. Sales Copy
The next thing you would want to test is your sales copy. Change a few words and maybe focus on some benefits. See which changes give you the better response.

If sales has been poor but you’re getting a lot of traffic, it may be better to re-write your sales copy from scratch.

If you are getting sales then try to improve each element on your sales copy and see if some benefits increases sales.

5. Design
Finally, test your design. Change the images of your graphic header or change the ecover image of your information product.

People tend to buy from websites which give a professional look.

By going through these testing in order, you will be able to split test your website’s most important selling elements. Design is listed last because it is the least effective element in getting you a sale, compared to the other 4.

You can use Google’s website optimizer tool at http://www.google.com/websiteoptimizer to do your split testing. The results you get are guaranteed to make your website sell more efficiently. Always start testing your website as soon as you can. Don’t waste your effort in driving traffic.

It is so easy to write and sell ebooks. Just gather your thoughts and information, throw it into a pdf file, stick a sales letter on a website and sell it using Paypal. But the million dollar question is, will your ebook sell? Here are 4 steps that will determine the success of your ebook and it is a process which Elite Ghostwriters use for our own clients’ projects.

1. The Title

This is perhaps the most important part of your ebook – the title. When people shop for books, the first thing they look at is obviously the title.

If you can come up with a title that will stimulate the reader’s emotions, you’ve won half the sale already.

For example, if a person is looking for improving his confidence, an ebook title such as “10 Guaranteed Steps To Improving Your Self Confidence” will appeal to him.

Many ebooks have failed to sell because their title is not attractive enough. It doesn’t give a promise to the reader that it will solve their problems.

An ebook title that is specific to helping the reader solve this problem, will sell copies just by itself.

This is also one of the reasons why “How To Win Friends and Influence People” have sold so many copies. If it was entitled “Guide To Meeting Friends In Different Places”, its success maybe a very different story.

2. Entertaining

If your ebook contains excellent information but is written in a tone of voice that will even bore a librarian to sleep, it will fail.

People read books to learn but they also want to be entertained in the process. If you present the ebook in an entertaining way with illustrations and some humor, they will enjoy your book more and tell others about it.

3. Conclusion

After you have explained your concepts with your ebook, write some pages to summarize what you have taught and how the reader can follow your advice and change their life.

After reading your conclusion, the last thing the reader will remember is the list of advice which you have delivered to them and how they can now start to apply the knowledge.

Never, end an ebook without summarizing what they have learned and how they have benefited from reading your ebook. End the ebook making your readers feel pleased and satisfied with information.

4. Sales Message

When you market your ebook on your website, sell the benefits to your prospects. Explain how the ebook will improve their lives and the especially the end result. Don’t focus on the features of your ebook such as the number of pages.

If your ebook is on building self confidence, focus on how the reader will be able to make speeches in front of crowds, improve their performance in work and get the promotion they deserve.

People will buy your ebook because they want to achieve something. So make sure you tell them exactly what they will achieve. Glorify the outcome and sell them the dream they’re after.

It is sad that many quality ebooks don’t sell well because of the sales copy and title. It is all part of marketing. So the next time you launch an ebook, make sure that you follow theses 4 steps to sell more copies.

Some online business owners can’t seem to justify paying high prices for a freelance writer to create a quality article for them. One of the main reasons is because the entrepreneur knows that a few articles will not make much difference to web traffic or search engine optimization.

So paying $40 for an article or $400 for 10 articles will seem ridiculous.

But that is because article marketing is not just about submitting it to article directories. There is so much more you can do to leverage each article and drive more targeted traffic.

In this video, I will show you how to leverage each article written by your freelance writer, so that you get more traffic and search engine benefits. Hopefully this will make you think twice before hiring a freelance writer to create average articles for you. Having good quality articles, will get you targeted traffic.

You can increase your profits almost instantly and it doesn’t involve spending more on marketing. Your online business has profit leaks in it which is making you lose a lot of money. Get these leaks fixed and you could gain thousands of dollars quickly. Here are 10 ways how you can increase your online profits almost instantly.

1. Squeeze page

Have you tested your squeeze page to see if the conversion can be improved? A 5% increase in conversion rates mean an extra 500 leads added to your list per 10,000 visitors. 500 more people who you can regularly market to on your list.

2. Build your list virally

When people sign up to your list, give them a free offer if they refer 3 or more friends to your list. This will multiply the size of your list and give you more prospects to sell to.

3. Following up with customers on testimonials

Collect testimonials automatically by following up with your customers with your autoresponder. Place the testimonials on your website to increase the visitors’ confidence and sales.

4. Recruiting affiliates

Continue to follow up with customers after asking them for a testimonial. Ask them to be an affiliate of your products and services. Automate this process to build your army of affiliates and increase sales.

5. Changing headline on sales page

Change and test your headlines on your sales page. See if you can improve the number of buyers with your new headline. If you manage to get a 2% increase in conversion rates, that’s an extra 20 sales with every 1000 visitors you send to your website.

6. Leveraging your thank you page

Customers will arrive on your ‘Thank You’ page after they bought your product. Use this ‘Thank You’ page by telling them about your other services, or other products which you’re an affiliate of. Since the customer is focused on reading your ‘Thank You’ page, don’t waste the opportunity.

7. Using your confirmed opt in page

Do the same with the webpage confirming that your prospects are signed up to your list. Sell them your other services while they are on your website reading your confirmed opt-in message. You have their attention so start selling to them.

8. Survey your list

With your list of subscribers, send them a survey asking for their opinion. Ask them what they think of your products and services and what they would like to buy. With the feedback, see if there are any new products you need to create or changes to be made to your existing business.

9. Monitoring your marketing

Make sure you monitor your marketing results. Know which adverts are effective and which are not. Focus on doing the type of marketing that is bringing you results and removing the ones which are not. You could be currently using a marketing channel which is not getting you any results.

10. Increasing your price

It is very possible that you can increase the price of your products and services and have no effect on the number of sales. Try it and see. Gradually increase your price until it decreases your profits. Look for the sweet spot where you have the most expensive price possible.

These 10 techniques won’t take up a lot of your time but they will give you almost instant results. Improving your online business internally is one of the best ways to increase profits before you consider spending more on your marketing.

A high converting squeeze page is what all online business owners are after. Internet marketing experts have been preaching that you need a high converting squeeze page to collect email leads, to build your list. And as they all say, “The money is in the list”.

But it is not as straight forward as it looks. Creating a high converting squeeze page is not easy. You need to spend time on it and test it.

Copying other people’s squeeze pages doesn’t work all the time because you don’t know that squeeze page’s conversion rates. Plus the squeeze page may not work for your niche.

Here’s a video showing you 9 steps on how you should approach creating a squeeze page to ensure that it converts well.

Any internet marketer who’s been running an online business will tell you that there are a lot of tasks to do. This means that multi-tasking is necessary. Entrepreneurs regularly perform several tasks because they have so much to do.

But multi-tasking is bad. It delays your progress and quality. Instead of completing one task before the next one, internet marketers will try to complete 3 tasks at the same time.

Firstly, none of the tasks are done properly because not one of them is being focused on.

Secondly, concentrating on doing one task first, will actually increase the progress. Try it if you don’t believe it to be true.

So why is it that we are in the habit of doing many things at the same time with our online business?

The reason is because:

- we think we can do it
- we think that everything is important
- we get distracted by other tasks

For example, if you want to create a squeeze page to build a list, you would:

- create a free offer first
- build the squeeze page
- set up the autoresponder messages
- drive traffic to it

The average internet marketer will do all 3 of these tasks at the same time. The only reason for you to do several tasks at the same time is if you are outsourcing.

eg. hire a ghostwriter to create your report, hire a graphic designer to create your squeeze page while you write the autoresponder mesages.

If you are not outsourcing, then focus on completing one task first. Oh yes and ignore all the latest offers or other distractions which don’t help your particular task which you’re doing.

Using the above list of tasks, do them in order. You’ll find that:

- you’ll complete the tasks quicker
- the tasks are complete with few mistakes
- and your squeeze page will convert better (due to the time you spent on describing the benefits why people should sign up to your list).

Remember, outsource your online business tasks if you want to multi-task, take it one step at a time if you’re doing everything by yourself.

I had the honor of being a guest blogger for Reed Floren – The Master Joint Venture Broker.

The title is “How To Make A Fortune Selling Cheap Ebooks”.

http://www.reedfloren.com/?p=421

Judging from the comments, it looks like it was a HIT!

I will be posting as a guest blogger more often as it gives me and the blog owner benefits.

By the way, if you want to launch a product or have a mass giveaway, contact Reed. This guy will give you so much exposure it’s like becoming an overnight success!

You and I both know that viral traffic makes perfect sense, but amazingly not many online business owners implement it. Here are 5 steps to creating viral traffic so that your traffic building efforts produces the most amount of visitors and subscribers.

1. Create a squeeze page

Get a landing page which does nothing but offer free gifts in exchange for the visitor’s email. This is where you start to build your list.

Hire a good graphics designer and come up with attractive gifts such as valuable reports and/or free software.

2. Create a report to sell

Your next task is to create a report which you’re going to sell. Again, make sure the graphics are eye-catching and pay a good graphics designer to create your website.

Your report has to look fantastic and the information needs to be good. Do the required research and put as much information as possible into this report.

With your website, sell the report for $97. This is a steep price for a report but your objective is not to sell many copies of it. Do the necessary promotion and get the word out about your report. And don’t forget to put links in the report to your website.

3. Free Gift

When people sign up to your list via your squeeze page, send them to a page where you will offer your $97 report as a gift. To claim the gift, the subscriber needs to refer at least 3 of their friends to your squeeze page.

Now when your subscribers see that your gift is worth $97 and that you are currently selling it for that price, it will drive conversions through the roof.

No one can resist a true free gift that is currently selling for $97. This can help you generate viral traffic. Your subscribers’ friends might sign up to your list and repeat the whole process by referring their friends to your squeeze page.

4. Email to list

Now while your squeeze page is building your list virally, you can create a report and continue to send it to your list for free. Of course, they would have to refer 3 or more of their friends to download the free gift.

Using this technique you are training your list to refer their friends in order to get your free reports. You are also testing to see which kind of offers create the best responses.

5. Contest

When you know which type of offers send you the most amount of referrals, you can create a contest and announce it to your list.

For the contest you will need to provide something which is perceived to be a high priced item otherwise it won’t work. The best type of offers are video training with personal coaching from you based on the offer with the most responses.

Offer your prize to 3 winners only. Since you are offering personal coaching and video training, you can set a high price for the prize. Pricing it at $1,000 is not unreasonable.

To win the contest, your list needs to send you traffic to your squeeze page. The top 3 who sends the most subscribers will win the $1000 prize. This is very attractive.

Once they spread the news by telling people about your contest, more and more people will join your list and promote the contest.. This is the viral effect you’re looking for. You can even issue a press release to inform more people about your contest.

Carrying out these 5 steps will ensure unstoppable viral traffic to your website. It needs planning and setting up the system for it to work and creation of the reports, but you are sure to get an avalanche of traffic. Using this viral traffic to get people subscribed to your list, you can promote your information products to them and push those sales figures through the roof.