Being a freelance writer myself and running a company with article writing as one of my services, I see a lot of clients’ resource boxes and give advice on what they should change.

Well I just found out something interesting which will make your articles drive a lot more traffic to your website

Here’s how I found about this improvement

I was doing research for my client’s articles and was browsing through the articles on Ezine Directories.
I was scanning the content and all the resource boxes, gathering information on what type of products and services the writers were promoting.

After scanning through 30 or more articles, there were about 2 links which I clicked through in the resource box. This only occurred to me after a while so I searched through my bookmarks and tried to find out what links I clicked on.

What I found was quite amazing. The 2 links which I clicked on in resource boxes had the same sort of call to action which appealed to me. This was:

“For more information, click on <<>>”

Without seeming too excited, I started to implement these changes for my clients. And the result is….click thru rates increased a lot. A lot as in nearly double the average number of clicks my clients used to have.

My explanation why this simple call to action works is because the reader is attracted to the content by its title. Even if they don’t enjoy the content or glance at it, they would love to click on links that will give them more information.

People are reading articles for information. So simply telling them that you have more of what they want is enough to persuade them to click on your link.

In my tests so far, I have found that this call to action works better than offering the reader a free download to a report or video. It is probably because people are so used to clicking on the words “Click here for more information”.

My tests have not been extensive but so far, it has worked with 4 of my clients I have tested with. Being a freelance writer has helped me a lot in understanding article marketing

Try it for your niche and let me know your results.