Today I found a copywriter with testimonials from more than happy customers, proof of high conversions and experience with writing for top internet marketers.
At them moment, he’s offering his copywriting services for a very cheap price. He normally charges $1,500 per sales letter which is still cheap for a top copywriter’s standards. But for the next 10 people, he is willing to write the exact high quality sales letter he writes normally, for only $200.
The offer is limited for the next 10 people only. He cannot afford to take on more clients because the task for writing a good sales letter is very labour intensive.
On average it takes at least 4 hours to do research for his client’s niche, 4 hours to write the sales letter and an additional 4 hours to fine tune the copy so that it easily converts visitors to buyers like a Transformer.
That’s 12 hours of hard work at least, to write a good sales letter. And that’s doing it quick.
The copywriter is well respected in his field and has experience writing in a lot of different niches. With his sales letter, he expects to at least double your existing conversion rate.
You don’t need to spend thousands of dollars hiring a copywriter for your information product anymore. This copywriter can help you achieve the same results at one tenth of the price.
But you have to act now, before all the places are filled up.
STOP!!!!!
If you have read this far, tell me what you think of this copywriter.
He is damn cheap and affordable for most people. But what do you think of the quality of his sales letter? Will it really be the same quality as otherĀ top copywriters?
If you know the name of this copywriter running this special offer, would you think he is doing well with his business?
In your mind, do you suspect that this guy is not as good as he says he is, and is desperate for money?
If he is desperate for money, why doesn’t he lower his price only slightly instead of slashing it to $200?
10 orders of $200 works out to be $2,000 with at least 120 hours of hard work. That’s around 17 man days.
My point is, this is what happens when you offer a service too cheap.
Prospects will have many unanswered questions in their heads such as what your real purpose is with this cheap service and most importantly, they will suspect that your quality will poor. Otherwise you would not charge such a price.
The price of your products and services affect your overall image a lot. The price reflects quality.
That is why Mercedes, BMWs and Ferraris are so expensive.
Sure you would get buyers for your service, but these buyers will rarely purchase from you again if you raised your prices.
On the otherhand, people who are willing to pay for top products and services would not consider doing business with you. To them, your business is in the cheap section. A business that doesn’t offer quality.
Do you agree with this? If not ask yourself, would you buy a new premium Volkswagen that’s the same price as a BMW? It has all the BMW features apart from the name.
If someone sold you a new Mercedes for $20,000, would you suspect there’s something wrong?
One thing you have to remember is that not everyone thinks like this. Lowering prices doesn’t necessarily make people think that the quality is low as well.
HOWEVER…a huge majority of people do think like this. This is why some business owners sell more when they raise their prices.
Shouldn’t you target your business to a bigger audience rather than pleasing the minority?
If you’re selling a product or service, or if you’re discounting a service to get some extra cash, spend a good time thinking about how much to charge and what kind of customers you want to attract.
Rather than lowering your price, you could add on bonuses to your offer. If you present your business charging cheap prices, you will attract the type of people who are willing to pay for low prices only.
It will be very hard to convince the crowd who are willing to pay extra for premium products and services, to do business with you.
Having said all of that, make sure you deliver what you charge.
Giving crap when people pay high prices is no different than stealing.