I’ve received several requests from subscribers and customers that my ebook business package is too expensive and out their reach. The cheapest information product package cost $3,997.

Listening to feedback and aiming to please, I have launched a new package which is more affordable to most people. The new package is called Gold Business Package and contains:

- 20 Page Ebook (250 words per page)
- Full Minisite Design (ebook cover, header, footer etc..)
- Short sales copy
- Privacy Page, Disclaimer, Thank You Page etc…

www.eliteghostwriters.com/infoproducts.html

The price is only $1,097. So I’m waiting to see if this will appeal to more people who are looking to launch their own information product online.

Another thing I have tested on my website which has proven to increase response is having a toll free number, Skype and email for customers to contact me. I have gotten more people contact me about the ghostwriting service and close more sales.

So if you’re selling products online, try to display a toll free number next to your buy button. It should increase sales.

Click here to order your ebook business

It is so easy to write and sell ebooks. Just gather your thoughts and information, throw it into a pdf file, stick a sales letter on a website and sell it using Paypal. But the million dollar question is, will your ebook sell? Here are 4 steps that will determine the success of your ebook and it is a process which Elite Ghostwriters use for our own clients’ projects.

1. The Title

This is perhaps the most important part of your ebook – the title. When people shop for books, the first thing they look at is obviously the title.

If you can come up with a title that will stimulate the reader’s emotions, you’ve won half the sale already.

For example, if a person is looking for improving his confidence, an ebook title such as “10 Guaranteed Steps To Improving Your Self Confidence” will appeal to him.

Many ebooks have failed to sell because their title is not attractive enough. It doesn’t give a promise to the reader that it will solve their problems.

An ebook title that is specific to helping the reader solve this problem, will sell copies just by itself.

This is also one of the reasons why “How To Win Friends and Influence People” have sold so many copies. If it was entitled “Guide To Meeting Friends In Different Places”, its success maybe a very different story.

2. Entertaining

If your ebook contains excellent information but is written in a tone of voice that will even bore a librarian to sleep, it will fail.

People read books to learn but they also want to be entertained in the process. If you present the ebook in an entertaining way with illustrations and some humor, they will enjoy your book more and tell others about it.

3. Conclusion

After you have explained your concepts with your ebook, write some pages to summarize what you have taught and how the reader can follow your advice and change their life.

After reading your conclusion, the last thing the reader will remember is the list of advice which you have delivered to them and how they can now start to apply the knowledge.

Never, end an ebook without summarizing what they have learned and how they have benefited from reading your ebook. End the ebook making your readers feel pleased and satisfied with information.

4. Sales Message

When you market your ebook on your website, sell the benefits to your prospects. Explain how the ebook will improve their lives and the especially the end result. Don’t focus on the features of your ebook such as the number of pages.

If your ebook is on building self confidence, focus on how the reader will be able to make speeches in front of crowds, improve their performance in work and get the promotion they deserve.

People will buy your ebook because they want to achieve something. So make sure you tell them exactly what they will achieve. Glorify the outcome and sell them the dream they’re after.

It is sad that many quality ebooks don’t sell well because of the sales copy and title. It is all part of marketing. So the next time you launch an ebook, make sure that you follow theses 4 steps to sell more copies.

Information product creation is a simple task once you have two or more products under your belt.

But when you first start out with creating your first ebook or physical product, expect a lot of obstacles and frustration. Especially when the damn thing doesn’t sell.

What a lot of people don’t understand is how to approach creating an information product.

Once you have an idea to create an information product, you should immediately start building a targeted list. Collect these leads that are interested in your product and ask them what sort of information they want to read about. Here are the steps on how to achieve this.

1. Free Report

Create a free report that is related to the product you’re selling. If you have an idea to create an information product on how to market a printing company, create a report discussing the mistakes printing company owners make with their marketing.

The readers of this report will be targeted to owners in the printing industry. If you’re in the food industry, you won’t be interested. The objective of the report is to capture the attention of the printing company owners and have them trust you by educating them and showing your expertize.

2. Professional Squeeze Page

Create the best looking squeeze page you can and offer your free report as a gift for people to sign up for your newsletter. Get a graphic designer to create this squeeze page. There should be no other links on this squeeze page apart from a subscribe button to download the free report and sign up to your list.

3. Following Up

Next create several messages which should be sent to your subscribers every 2 or 3 days using an autoresponder account. The first email should be sent immediately thanking them for joining your list and offering the free report for them to download.

Your other messages should all contain good tips which your subscribers can use. It is best to offer one easy to use tip per email.

With some of the emails, tell them a little about yourself and try to build a relationship. Your objective is to get them to know you, trust your advice and read all the emails you send them. It’s critical therefore you don’t make a mistake and spam them with unrelated offers or being rude to them. Treat them like your most valuable customers.

4. Survey

After a few weeks of providing good tips to your subscribers, start to tell them about an idea for an ebook that you want to write about. Tell them the topic and what you want to cover. This is the information product which you were thinking of creating before you started creating the free report and squeeze page.

Now wait for your subscribers’ response. Depending on your relationship with them, you should receive quite a few responses. If you find that the response is not so good, offer them something free as a bribe to give you feedback.

The best way to do this is to offer a free review copy of the ebook for the first 20 subscribers who reply. This normally gets the feedback coming in.

For the feedback, make sure you ask useful questions such as are they interested in the topics, what other topics would they like you to write about, would they purchase such an ebook and how much would they pay for it.

These 4 steps are your first task before you start creating your information product. Creating the free report (about 5 pages) and writing the follow up emails should not take too much of your time. But with the feedback, you should know if it’s worth pursuing with the information product creation. If the figures look poor, then ban your information product idea. You would have saved yourself lots of hard work with nothing to show for it.

To read more on how to start an information products business, download the free report at
http://www.eliteghostwriters.com/report.html

The information products business is still unknown to a lot a business owners. This is amazing since there are many online entrepreneurs selling information products and are making a killing with it.

I’m talking about millions of dollars per year.

So this means that there is no better time than now to join this industry and stop slaving away with a 9 to 5 job that pays pittance and requires you to work over time.

In this video, I explain how anyone can start a business and what the components that they need. Too many people think that it just requires writing an ebook and a website whereas the actual work is quite a lot.

However, once you’ve done it once, the second information product that you create, will be a breeze. And it’s also where the main profits are at.