When I first started my online business, life was tough.

I had a demanding job in the IT industry which required working over-time, regularly.

I have wife and kids to attend to when I got home and barely 2 hours to work on my business.

Through close self monitoring and talking with different mentors, I realized that I had in fact, a lot more time that I realized to grow my business.

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Video marketing is all the rage now. We see a lot of internet marketers using videos to launch their products.

Here’s a video that’s done by a professional company. The way they’ve done it is pure brilliance.

Check out how you are drawn to the video and how they are selling their product.

You can create similar types of videos for your products.

Here are some points to note.

1. This video is cheap to create. A person with character, some words appearing in the background and little bit of music.

2. You can create this type of video with a FLIP or digital camera. The quality is not stunning but it will do its job.

3. Have a theme that is related to what you are selling and make it entertaining and funny.

4. Make the URL easy to remember at the end. Notice that the URL for the product they are selling is short and easy to remember.

5. The video has a lot of hits — plus the company is paying to promote it on YouTube. With such a high view count, this video will begin to draw visiotrs.

Now you’ve seen what a good marketing video looks like, go and create some for yourself.

One of the most interesting things I found last week, was from one of my clients who approached my company looking for a freelance writer. He was testing Paypal transactions for his ebook and did not know how to refund a Paypal payment and was losing transaction fees in the process.

Using the refund function in Paypal is something I took for granted that everyone knew. Which was wrong in my part. Never assume that what you know is common sense.

So I’ve created a video to help show this client, who is also a nice person to work with, how to do a refund properly. It’s a short video and I hope you find it useful.

Instead of selling cheap ebooks for $27 – $47, business owners should focus more on creating and selling information products that they can charge for hundreds of dollars for.

Selling 20 copies of a $297 information product translates to $5,940 in sales. Selling 100 copies of a $27 ebook will only get you $2,700 in sales. So it makes sense spending time in selling information products for hundreds of dollars.

In this video, I will show you 7 steps on how you can create a $297 product which you can sell. Enjoy!

People working in their online businesses always think about the possibility of outsourcing. Apart from the small jobs such as outsourcing to freelance writers to write articles, and outsourcing their website to designers, not many people fully utilize outsourcing to actually run their business.

In today’s video, I go through the steps for outsourcing. How to prepare your business for outsourcing, how to hire an freelancer that is right for your business and how to work with your outsource team.

If you’re still on the fence with outsourcing, this video will help you decide. Enjoy.

No matter if you’re in the online business selling ebooks, audio/video tutorials, software or in the servicing business, you will get emails or phone calls with questions from prospects.

Pay attention, because in today’s video, I talk about the biggest mistake business owners make when they answer their prospects’ questions. A lot of sales are lost because the prospect was not served the way the wanted.

I made this same mistake with my own ghostwriting business. I realized that after understanding this mistake I made and changed how I treated my prospects, I got a lot more sales.

Watch the video and see if you’re doing this mistake in your business.

If you’re not split-testing your web pages, you’re insane. Instead of throwing money at marketing such as pay per clicks, solo-ads, banner ads etc…spend time to split test your website. You’ll find hidden gems which will put your profits on full throttle.

Not many internet marketers or online business owners test their websites. The majority on focusing too much on creating more products, marketing more and contacting more JV partners. While they are important, one can achieve a lot more if they tested their websites to see that it’s performing at its maximum.

After all, if you’re driving 10,000 visitors to your website to get 100 buyers, why not increase your website’s conversions so that you get 150 buyers? There is really no excuse for not split-testing your website.

In today’s video, I will discuss why it’s important to split-test your web pages and also how to do it using Google’s Website Optimizer tool which is free.

Some online business owners can’t seem to justify paying high prices for a freelance writer to create a quality article for them. One of the main reasons is because the entrepreneur knows that a few articles will not make much difference to web traffic or search engine optimization.

So paying $40 for an article or $400 for 10 articles will seem ridiculous.

But that is because article marketing is not just about submitting it to article directories. There is so much more you can do to leverage each article and drive more targeted traffic.

In this video, I will show you how to leverage each article written by your freelance writer, so that you get more traffic and search engine benefits. Hopefully this will make you think twice before hiring a freelance writer to create average articles for you. Having good quality articles, will get you targeted traffic.