One of the most interesting things I found last week, was from one of my clients who approached my company looking for a freelance writer. He was testing Paypal transactions for his ebook and did not know how to refund a Paypal payment and was losing transaction fees in the process.

Using the refund function in Paypal is something I took for granted that everyone knew. Which was wrong in my part. Never assume that what you know is common sense.

So I’ve created a video to help show this client, who is also a nice person to work with, how to do a refund properly. It’s a short video and I hope you find it useful.

Instead of selling cheap ebooks for $27 – $47, business owners should focus more on creating and selling information products that they can charge for hundreds of dollars for.

Selling 20 copies of a $297 information product translates to $5,940 in sales. Selling 100 copies of a $27 ebook will only get you $2,700 in sales. So it makes sense spending time in selling information products for hundreds of dollars.

In this video, I will show you 7 steps on how you can create a $297 product which you can sell. Enjoy!

People working in their online businesses always think about the possibility of outsourcing. Apart from the small jobs such as outsourcing to freelance writers to write articles, and outsourcing their website to designers, not many people fully utilize outsourcing to actually run their business.

In today’s video, I go through the steps for outsourcing. How to prepare your business for outsourcing, how to hire an freelancer that is right for your business and how to work with your outsource team.

If you’re still on the fence with outsourcing, this video will help you decide. Enjoy.

No matter if you’re in the online business selling ebooks, audio/video tutorials, software or in the servicing business, you will get emails or phone calls with questions from prospects.

Pay attention, because in today’s video, I talk about the biggest mistake business owners make when they answer their prospects’ questions. A lot of sales are lost because the prospect was not served the way the wanted.

I made this same mistake with my own ghostwriting business. I realized that after understanding this mistake I made and changed how I treated my prospects, I got a lot more sales.

Watch the video and see if you’re doing this mistake in your business.

If you’re not split-testing your web pages, you’re insane. Instead of throwing money at marketing such as pay per clicks, solo-ads, banner ads etc…spend time to split test your website. You’ll find hidden gems which will put your profits on full throttle.

Not many internet marketers or online business owners test their websites. The majority on focusing too much on creating more products, marketing more and contacting more JV partners. While they are important, one can achieve a lot more if they tested their websites to see that it’s performing at its maximum.

After all, if you’re driving 10,000 visitors to your website to get 100 buyers, why not increase your website’s conversions so that you get 150 buyers? There is really no excuse for not split-testing your website.

In today’s video, I will discuss why it’s important to split-test your web pages and also how to do it using Google’s Website Optimizer tool which is free.

Some online business owners can’t seem to justify paying high prices for a freelance writer to create a quality article for them. One of the main reasons is because the entrepreneur knows that a few articles will not make much difference to web traffic or search engine optimization.

So paying $40 for an article or $400 for 10 articles will seem ridiculous.

But that is because article marketing is not just about submitting it to article directories. There is so much more you can do to leverage each article and drive more targeted traffic.

In this video, I will show you how to leverage each article written by your freelance writer, so that you get more traffic and search engine benefits. Hopefully this will make you think twice before hiring a freelance writer to create average articles for you. Having good quality articles, will get you targeted traffic.

A high converting squeeze page is what all online business owners are after. Internet marketing experts have been preaching that you need a high converting squeeze page to collect email leads, to build your list. And as they all say, “The money is in the list”.

But it is not as straight forward as it looks. Creating a high converting squeeze page is not easy. You need to spend time on it and test it.

Copying other people’s squeeze pages doesn’t work all the time because you don’t know that squeeze page’s conversion rates. Plus the squeeze page may not work for your niche.

Here’s a video showing you 9 steps on how you should approach creating a squeeze page to ensure that it converts well.