If you’ve been studying internet marketing or business in general, then you would know that understanding what your customer want is critical to business success.

If your customer thinks that you understand him and that your products are a perfect fit for him, he’ll keep buying from you for a long time. This article will teach you how to do that.

If you’re the type that buy clothes regularly, then it’s likely that you’ll visit some particular shops a lot. It’s either because you think their clothes match your style, or you love their brand name. If the shop continues to sell the same style of clothes, you’ll continue to be their customer.

This is how powerful understanding your customer is. This is why McDonalds don’t sell pizzas and Louis Vuitton don’t sell anything that is cheap.

Read the rest of this entry

It goes without saying that word of mouth is extremely important for an online business or offline business. But getting customers to tell others about your company when the right time comes, is very hard.

This is why internet businesses are easier. You can pay commissions for people to refer sales to you. Needless to say, they will be telling others about your products to everyone they know so that they can get a nice income.

Read the rest of this entry

It’s the year 2011 and it’s time to start planning for this year if you haven’t already done so.

Ask yourself a quick question…”Why are you making resolutions for yourself and setting goals for your business at the beginning of the year?”

It is because you want to improve your current situation and want to use the new year as a motivator to kick you into gear.

For there is no reason why you set goals in the new year and not throughout the months when you need it.

If you want to have 2,000 visitors to your website daily as a goal, then there’s no reason not to set this goal earlier on when you thought about it.

Read the rest of this entry

Here’s what happened a few days ago which can teach you a thing a two about why some people achieve the success they do.

I was writing some marketing material for my business and I was interrupted by a Skype message. I normally turn off my Skype when working but I forgot to turn it off this time.

I was initially going to ignore this message but it was from a very successful internet marketer friend who I respected.

So I put on my headset and microphone for a quick chat. This quick chat lasted about an hour!

My friend wanted to discuss his business model. Without revealing too much, he wanted to know my opinion on his ideas and most importantly, would it last?

Read the rest of this entry

There are hundreds (maybe thousands) of business models to make money online. Every entrepreneur’s goal is to find a business model that they like, comfortable with and is profitable. After watching how many internet marketers run their business, and speaking to a few successful marketers, it’s bloody obvious that the money is in the list.

Even though you’re sick of the phrase, I would advise you to put those words on your computer desktop so that you can stare at it every day. Remind yourself that whatever tasks you do, one of them has contribute towards building your list.

From my observations and from speaking to many marketers, the best way and the simplest way to make money online is to create squeeze pages to build your list, build the relationship and sell using emails.

This business model is simple, fast to create and works very, very well.

If you’re game, jot down these steps and start taking action right away. You can’t fail to profit with these steps.

Step By Step Business Model Using Squeeze Pages To Sell

1. Find a niche that is huge. Making money, self-help, health, golf, weight training, digital photography, dating and so on.

2. Go to Clickbank or any affiliate program network and make a list of all affiliate products which you think looks good to sell within your niche.

3. Create a squeeze page focusing on solving a problem within your niche. Look at the affiliate products which you have listed out to get some ideas.

Offer a bonus on your squeeze page where you reveal the information/solution. Make it a great offer so that people will sign up.

4. Get a good autoresponder. If you haven’t got one already, sign up for this autoresponder. Write as many emails as you can for the people who subscribed. 52 is a good number since if you space them out at one per week, you will stay in contact with your subscribers for a whole year.

5. With your autoresponders, give a tip in each one. The mail messages don’t have to be long. Short emails work best. Just give a tip that they can use and then recommend the product with your affiliate link. Since the messages are short, writing 52 emails won’t take that long.

6. Do the same thing again but use a different squeeze page focusing on another topic in your niche. The first 5 emails could be about the information as promised in the squeeze page and the rest could be the same as the previous autoresponder.

Once you have two squeeze page systems going, just promote these 2 links and you’ll be building a list of subscribers where you’ll be selling to them for the whole year.

When you have a big enough list, you can do adswaps to build them more quickly and enter JV contests to get your name around.

All it takes is the initial set up, then you can focus on just promoting the links. This is the one of the quickest ways to make money online because the money is in your valuable list! Don’t underestimate the power of this simple business model. Making money doesn’t have to be complex.

Video marketing is becoming more and more popular. At first people started to question this technique since it takes time and expertise to create a video and they’re not sure if it can really deliver traffic as well as a traditional text web page.

There are 2 important things which you need to know if you haven’t dived in with video marketing yet:

1. Creating videos and uploading it to YouTube is easy. Damn easy.

If you’ve written an article, just paste the text into a PowerPoint presentation, put some nice pictures on it with a call to action at the end and you’re done.

This can take around 45 minutes for each presentation if you do it properly but it’s well worth the effort.

2. Videos generate more traffic than articles.

I’ve proven this with my own marketing material and my clients. Youtube is awesome for traffic. Embedding them on your web page also increases response and stickiness.

One of my clients had an average of 100 views per video. For his articles, the average was 30 visitors. That’s more than 3 times the traffic.

With YouTube you can also befriend other users and expose your video to more people. Having an article marketing and video marketing strategy is the key.

If you have any doubts, try it first. Just do one video, look at the results and compare it with your submitted article.

Feel free to contact me if you have any questions.

When you write an ebook or hire a ghostwriter to do it for you, the focus is on creating a valuable information product so that your market will find it useful and recommend other people to buy it.

The purpose at the end of the day is to make money online with your products and establish yourself as an authority.

But one of the mistakes that I see a lot entrepreneurs getting it wrong is naming their ebook. What your ebook is called is very important in determining how many copies you can sell.

When a reader sees a boring title which doesn’t sell them a benefit or doesn’t make them curious, they’ll quickly ignore it.

It’s like going to a bookstore to find a book on losing weight. Normally you’ll only have 2-3 books to choose from. The reason is because the title doesn’t grab you. Nearly everyone buys books based on the title unless the author is famous.

Here are some tips on what to name your ebook.

Tips On Naming Your eBook

1.  Put your keyword in the title. If your niche is in self confidence, make sure these words appear in the title.

2.  Mention a benefit. For example, Building Self-Confidence Within 7 Days. The benefit here is how quickly the book can help someone achieve their goal.

3.  An alternative to mentioning a benefit is being mysterious. For example, Magical Self-Confidence Transformation.

4.  It’s a good idea to come up with names using a domain registry so that you can get the available domain name that goes with your ebook.

5.  Use a keyword research tool such as Google Keyword Tool to find out the hot words that people are searching for.

6.  Go to Amazon and read the titles in your market. Make a note of the titles which get your attention and make you want to buy them. Use similar titles for your own ebook.

Another reason why you should have a meaningful title with your keywords in them is because of the valuable back links that you will have. This will help your search engine optimization because when people mention your ebook, the keywords you are trying to rank for are displayed.

Additionally when you write articles to promote your ebook, you can create an anchor text based on the title.

Makes perfect sense right?

So before you start getting an ecover created, spend a lot of time coming up with  a good name. The time you will spend in thinking of a good name will pay handsomely for itself.

Even if you outsource your information product to the best professional ghostwriter in the world or spend years writing killer content, it won’t guarantee that you’ll make sales. This is what a lot of entrepreneurs don’t get. The money is in the MARKETING.

One of the best ways to market an information product online is SEO (search engine optimization).

As well as being free traffic (which is not a bad thing), the traffic is targeted. People use the search engines to find information. If they see your website ranked high in the listings for what they are searching for, they will trust it.

The God Father of all search engines is of course Google.

So if you’re ranked in the first page of Google for your keywords, you’ve got a herd targeted traffic hammering your website as long as you stay on the first page.

So let’s talk about how you can promote your information products on Google using SEO.

First, you have to understand what Google’s goal is. To stay as the number one search engine in the world, Google has to do one thing — Deliver relevant results to the users.

So if a user searches for the phrase “self-help books“, the top results must show website that are most relevant to those keywords. If a website is about mobile phone and is listed on the first page, then Google has failed.

Your goal therefore, is to make the search engines think that your website is very relevant to  the keywords.

So how will a search engine decide whether or not to list your website high in their search results  for particular keywords?

The answer is in your content and the websites that link to you.

That is all there is to SEO. There’s no magic or secret.

If your website has a ton of web pages that are related to the keywords and your website is regularly updated, then you’ll get on the search engines’ good books.

But to further make them consider your website to be ranked highly, they will consider how many other websites link to you.

This makes perfect sense. If thousands of websites link to you and some of these websites are ranking very high themselves plus they are relevant to the keywords you’re focusing on, then obviously your website is damn relevant for the keywords.

For example, let’s say that you have your own search engine and you have hundreds of websites linking to you and two of them are Google and Yahoo, you’re highly likely going to be listed on the first page for the keywords “search engine”.

This is easy to understand.

This is common sense but it’s amazing how people are still struggling with SEO. The main reason is because they are trying to find a fast way to rank high for their keywords.

There is no secret backdoor to ranking high on the search engines. Even if there is, the search engines will find out and blacklist whatever technique you are using.

The proper way to win the search engine battle and get a ton of traffic from your keywords, is to regularly produce good, fresh content and build as many links to your website as possible. The key word here is regularly.

When you hundreds of web pages of good relevant content and you have thousands of links to your website, you will get the traffic and rankings you want.

Here’s a simple action plan you can work on right away to get search engine traffic.

Simple Action Plan

1. Read up on search engine optimization and do your own SEO on your website. This is not hard. Alternatively hire some one to do it for you. Once your website is search engine friendly then you can start the real work which is the next 3 steps.

2. Create a list of keywords for your website that you want to be ranked for.

3. Write one page of content for your website/blog using 3 -4 keywords from your list. Do this every day. It’s a good idea to write in advance for a few days when you’re in a writing mood.

4.  Build back links to your website every day. This is tedious and boring. Highly recommend that you outsource this.

That is all there is to it. I told you it was simple.

However, it will 100% work. It is what search engines expect you to do.

This is why I always recommend my clients to create information products focusing on one niche, one website. All the back links and fresh content they create will not be wasted. It will turn their huge website into an authority.

So the next time you create an information product, think ahead of how you will promote it since that is where the money is. Search engine optimization is only one part of traffic generation.