Many people create information products because they have this great idea in their heads. The more they think about it, the more they believe it’s going to sell.

Within a few days, this person will want to implement the idea fast. He will look for ghostwriting services for the ebook, pay the fee and put it online.

Then comes the hard work. Writing and distributing articles, creating videos, building back links, posting on forums and buying advertisement.

But then the nightmare begins. Sales are not good. The website’s getting traffic but no buyers. Not the type to give up, the entrepreneur will begin
to market the ebook like mad.

After one or two months, he surrenders and admits defeat.

He concludes that making money online does not work. He thinks that people who create information products and are making a lot of money are lying. The person is gutted and has lost a lot of time and money.

This is a common story for a lot of people trying to make money online.
Where did the process of creating information products go wrong?

The answer is…he did not test whether the market will buy his ebook. This critical mistake happens all the time. People are excited about an idea and just spend time and effort on it, believing that success is inevitable.

So what is the first step of creating an information product to guarantee success?

There are 2 alternatives:

1. Search online. Find out what is selling and improve on the information.

2. Set up an advertisement to sell the product that is not created yet. If people click on the buy button, tell them that the ebook is sold out to the first 100 buyers. Ask them to be on the waiting list.

Using the second approach is the preferred way.

So before you contact a ghostwriter to create your information product, do your research first to ensure success. Or if you have an ebook you want to write now, contact a professional ghostwriter and ask him for advice on the topic you want written.

For a free consultation on your information product/ebook, contact Alan Cheng at:
http://www.eliteghostwriters.com/contactus.html

Here’s the video version of this post.

Video marketing is all the rage now. We see a lot of internet marketers using videos to launch their products.

Here’s a video that’s done by a professional company. The way they’ve done it is pure brilliance.

Check out how you are drawn to the video and how they are selling their product.

You can create similar types of videos for your products.

Here are some points to note.

1. This video is cheap to create. A person with character, some words appearing in the background and little bit of music.

2. You can create this type of video with a FLIP or digital camera. The quality is not stunning but it will do its job.

3. Have a theme that is related to what you are selling and make it entertaining and funny.

4. Make the URL easy to remember at the end. Notice that the URL for the product they are selling is short and easy to remember.

5. The video has a lot of hits — plus the company is paying to promote it on YouTube. With such a high view count, this video will begin to draw visiotrs.

Now you’ve seen what a good marketing video looks like, go and create some for yourself.

If you’re in the internet marketing industry, then you would have heard that John Reese deleted his Twitter account of 25k followers.

His reasons are:

1. Response to his tweets are decreasing
2. He has better results doing other marketing stuff
3. It’s taking up a lot of his time

Since he’s one of the more popular internet marketers, many look up to him and follow his advice.

If you’re thinking whether you should follow him and delete your own Twitter account, here’s some advice.

1. If you enjoy using Twitter to get business, then carry on.

2. If you’re making good sales with Twitter, carry on.

3. If you spend many hours on Twitter with hardly any sales, then maybe you should call it a day.

Just because Twitter does not work well for John Reese’s business, doesn’t mean the same applies to you.

It’s as simple as that.

It all boils down to what works for you and are you happy with it.

If you tell Gary Vaynerchuk that video marketing sucks because it doesn’t work for your business…do you think he gives a damn?

DISCLAIMER: I personally hardly use Twitter but a lot of my peers get decent traffic and leads from it.

Finally back with my ghostwriting service after the Chinese New Year.

A whole week of relaxing and not doing anything is nothing to be ashamed of.

But back at the office, I have to pay my debt. All the orders for ghostwriting are piled up. The money is paid but the work’s not started yet

Now that everything’s back to normal, I want to tell you about a conversation I had with a client.

Basically she told me that she had nightmares working with the previous ghostwriter and it wasted her time and money. She paid $200 for 50 articles.

That works out to be $4 per 500 word article. I would never write for that price.

Anyway, the articles were delivered on time — which is excellent.

But the quality sucked big time.

Here’s a sniff of one of the articles:

“Being environmentally friendly is one of the advantages of doing good things for the environment. If one wants to be green to the environment, there are many chances”.

The words are in English but it sure hell doesn’t make any sense.

This is the problem with offering ghostwriting services. People expect you to charge a low price, deliver quality and on time.

And when they come across someone delivering garbage to them, they start screaming and yelling.

There are hundreds of stories where hopeful ghostwriting projects have turned into disasters.

Here’s some tips on how to avoid them.

There are 5 indicators that the freelance writer is going to give you a nightmare.

1. He’s offering his writing services at shockingly cheap rates

2. When you communicated with him, he had difficulty understanding your needs

3. He was slow with his response to your questions

4. He couldn’t give you advice on your articles such as the title and keywords

5. His websites look pretty……Pretty awful.

If you see or experience any one of the above, hold on your cash.

Chances are, you’re dealing with a non-professional ghostwriting who is about to drain your time and money.

The golden rule when outsourcing your information product to a ghostwriter is to make sure they are experienced internet marketers who understands selling online. — This is a big help.

So following the above set of guidelines, you are now much better prepared when hiring a ghostwriter.

For more information on ghostwriting services, visit
http://www.eliteghostwriters.com/infoproducts.html

The most important and difficult decision entrepreneurs need to make is what online home business they should have. Sometimes the online home business never gets off the ground because the would-be-entrepreneurs don’t know what they can sell and profit from. This article will explain the steps on how to decide what business to be in.

Here are three things you need to understand:

1. The product or service you’re selling, needs to solve a problem for your market.

2. The product or service does not have to be original. Copy what is already selling well and try to add something extra to it.

3. Have a passion and interest in your online home business.

Whatever you’re selling online, you need to make sure that it is a good offer. Something that solves a problem and improve people’s lives.

For example, selling an ebook on how to trouble shoot a PC is a good one. It is a clear offer and people are willing to pay to learn how to troubleshoot their own computer.

For your product or service, don’t force yourself to think of something that is unique. This is very important because it is much easier to make money by selling things which are already a success. Don’t try to re-invent the wheel.

If you see there are already a lot of ebooks or services on teaching people how to do furnish their homes, then you know that it’s a profitable market. Otherwise there won’t be that many people in the business.

Coming up with a original product or service is very hard. Plus it doesn’t mean that it will sell. The chances of failing with an original idea are high.

Try to think of something extra to add to your product. Either by offering free telephone support, free gifts, or email support with the purchase. Or add an additional 2 weeks training when a customer purchases your ebook.

You can come up with many ideas to make your offer stand out. After that it depends on how effective your marketing is in promoting your business.

The third and most important element to consider for your online home business is to choose a business that you have a passion and interest in. If your business is something which you love and have an insatiable desire to learn, you’ll have a much better chance of succeeding with the business.

Here’s a real life situation of 2 people who purchased an online home business package, ghostwritten for their business. The package contains everything they need to start their online home business which includes an ebook, website design and sales copy.

The first client wanted to create an ebook about the real estate and how to stop foreclosure. He didn’t have an interest or any knowledge about real estate but knew there was lots of money to be made in this industry.

The second client had an online home business ghostwritten for him on the law of attraction. He had read several books on the law of attraction, how to access the subconscious mind and self improvement. He was passionate with the subject.

After several months of running their website, the first client reported that he hardly got any sales. The reason was because he didn’t do much to promote it. He thought that visitors would miraculously find his website and start buying his ebook.

He was advised to write articles and create short reports to build traffic to his website. However, he couldn’t and didn’t want to. He had no knowledge on the subject, didn’t know what to write about and was not really motivated in promoting something he had no interest in.

His home business bombed because of his lack of knowledge and interest in his business.

The second customer did a lot better. He reported steady, growing sales and is expected to sell more copies in the coming months due to word of mouth and increased marketing.

He had a lot of knowledge with his own business and had a passion for it. Right after his website was online, he continuously promoted it by writing articles, posting on forums, commenting on blogs and offering to do interviews with experts.

He didn’t think it was work. He enjoyed doing it.

This is the reason why you need to choose a business that you have a passion in. It will affect how you go about promoting and growing it.

If you decide to hire freelance writers or a ghostwriting company to develop your online home business, make sure that it is a business which you are passionate about and has existing competition. By following the 3 elements to making a decision on your business, you’ll have a much better chance of making money.

I’ve received several requests from subscribers and customers that my ebook business package is too expensive and out their reach. The cheapest information product package cost $3,997.

Listening to feedback and aiming to please, I have launched a new package which is more affordable to most people. The new package is called Gold Business Package and contains:

- 20 Page Ebook (250 words per page)
- Full Minisite Design (ebook cover, header, footer etc..)
- Short sales copy
- Privacy Page, Disclaimer, Thank You Page etc…

http://www.eliteghostwriters.com/infoproducts.html

The price is only $1,097. So I’m waiting to see if this will appeal to more people who are looking to launch their own information product online.

Another thing I have tested on my website which has proven to increase response is having a toll free number, Skype and email for customers to contact me. I have gotten more people contact me about the ghostwriting service and close more sales.

So if you’re selling products online, try to display a toll free number next to your buy button. It should increase sales.

Click here to order your ebook business

Being a freelance writer myself and running a company with article writing as one of my services, I see a lot of clients’ resource boxes and give advice on what they should change.

Well I just found out something interesting which will make your articles drive a lot more traffic to your website

Here’s how I found about this improvement

I was doing research for my client’s articles and was browsing through the articles on Ezine Directories.
I was scanning the content and all the resource boxes, gathering information on what type of products and services the writers were promoting.

After scanning through 30 or more articles, there were about 2 links which I clicked through in the resource box. This only occurred to me after a while so I searched through my bookmarks and tried to find out what links I clicked on.

What I found was quite amazing. The 2 links which I clicked on in resource boxes had the same sort of call to action which appealed to me. This was:

“For more information, click on <<>>”

Without seeming too excited, I started to implement these changes for my clients. And the result is….click thru rates increased a lot. A lot as in nearly double the average number of clicks my clients used to have.

My explanation why this simple call to action works is because the reader is attracted to the content by its title. Even if they don’t enjoy the content or glance at it, they would love to click on links that will give them more information.

People are reading articles for information. So simply telling them that you have more of what they want is enough to persuade them to click on your link.

In my tests so far, I have found that this call to action works better than offering the reader a free download to a report or video. It is probably because people are so used to clicking on the words “Click here for more information”.

My tests have not been extensive but so far, it has worked with 4 of my clients I have tested with. Being a freelance writer has helped me a lot in understanding article marketing

Try it for your niche and let me know your results.

One of the most interesting things I found last week, was from one of my clients who approached my company looking for a freelance writer. He was testing Paypal transactions for his ebook and did not know how to refund a Paypal payment and was losing transaction fees in the process.

Using the refund function in Paypal is something I took for granted that everyone knew. Which was wrong in my part. Never assume that what you know is common sense.

So I’ve created a video to help show this client, who is also a nice person to work with, how to do a refund properly. It’s a short video and I hope you find it useful.