Information product creation is a huge obstacle for a lot of people who want to make money online.

This is the main reason why affiliate marketing is so popular. After all, information product creation takes a long time and you need to be a professional to create one – Really?

After years of creating products for my clients, I notice that the most popular reason they want my company to create their information products is because:

- they believe they can’t do it
- can’t do it as professionally as my team
- don’t have time to do it
- don’t want to do it

Well I’m going to reveal a technique here that will solve the first 3 problems. Read the rest of this entry

Even if you outsource your information product to the best professional ghostwriter in the world or spend years writing killer content, it won’t guarantee that you’ll make sales. This is what a lot of entrepreneurs don’t get. The money is in the MARKETING.

One of the best ways to market an information product online is SEO (search engine optimization).

As well as being free traffic (which is not a bad thing), the traffic is targeted. People use the search engines to find information. If they see your website ranked high in the listings for what they are searching for, they will trust it.

The God Father of all search engines is of course Google.

So if you’re ranked in the first page of Google for your keywords, you’ve got a herd targeted traffic hammering your website as long as you stay on the first page.

So let’s talk about how you can promote your information products on Google using SEO.

First, you have to understand what Google’s goal is. To stay as the number one search engine in the world, Google has to do one thing — Deliver relevant results to the users.

So if a user searches for the phrase “self-help books“, the top results must show website that are most relevant to those keywords. If a website is about mobile phone and is listed on the first page, then Google has failed.

Your goal therefore, is to make the search engines think that your website is very relevant to  the keywords.

So how will a search engine decide whether or not to list your website high in their search results  for particular keywords?

The answer is in your content and the websites that link to you.

That is all there is to SEO. There’s no magic or secret.

If your website has a ton of web pages that are related to the keywords and your website is regularly updated, then you’ll get on the search engines’ good books.

But to further make them consider your website to be ranked highly, they will consider how many other websites link to you.

This makes perfect sense. If thousands of websites link to you and some of these websites are ranking very high themselves plus they are relevant to the keywords you’re focusing on, then obviously your website is damn relevant for the keywords.

For example, let’s say that you have your own search engine and you have hundreds of websites linking to you and two of them are Google and Yahoo, you’re highly likely going to be listed on the first page for the keywords “search engine”.

This is easy to understand.

This is common sense but it’s amazing how people are still struggling with SEO. The main reason is because they are trying to find a fast way to rank high for their keywords.

There is no secret backdoor to ranking high on the search engines. Even if there is, the search engines will find out and blacklist whatever technique you are using.

The proper way to win the search engine battle and get a ton of traffic from your keywords, is to regularly produce good, fresh content and build as many links to your website as possible. The key word here is regularly.

When you hundreds of web pages of good relevant content and you have thousands of links to your website, you will get the traffic and rankings you want.

Here’s a simple action plan you can work on right away to get search engine traffic.

Simple Action Plan

1. Read up on search engine optimization and do your own SEO on your website. This is not hard. Alternatively hire some one to do it for you. Once your website is search engine friendly then you can start the real work which is the next 3 steps.

2. Create a list of keywords for your website that you want to be ranked for.

3. Write one page of content for your website/blog using 3 -4 keywords from your list. Do this every day. It’s a good idea to write in advance for a few days when you’re in a writing mood.

4.  Build back links to your website every day. This is tedious and boring. Highly recommend that you outsource this.

That is all there is to it. I told you it was simple.

However, it will 100% work. It is what search engines expect you to do.

This is why I always recommend my clients to create information products focusing on one niche, one website. All the back links and fresh content they create will not be wasted. It will turn their huge website into an authority.

So the next time you create an information product, think ahead of how you will promote it since that is where the money is. Search engine optimization is only one part of traffic generation.

Many people create information products because they have this great idea in their heads. The more they think about it, the more they believe it’s going to sell.

Within a few days, this person will want to implement the idea fast. He will look for ghostwriting services for the ebook, pay the fee and put it online.

Then comes the hard work. Writing and distributing articles, creating videos, building back links, posting on forums and buying advertisement.

But then the nightmare begins. Sales are not good. The website’s getting traffic but no buyers. Not the type to give up, the entrepreneur will begin
to market the ebook like mad.

After one or two months, he surrenders and admits defeat.

He concludes that making money online does not work. He thinks that people who create information products and are making a lot of money are lying. The person is gutted and has lost a lot of time and money.

This is a common story for a lot of people trying to make money online.
Where did the process of creating information products go wrong?

The answer is…he did not test whether the market will buy his ebook. This critical mistake happens all the time. People are excited about an idea and just spend time and effort on it, believing that success is inevitable.

So what is the first step of creating an information product to guarantee success?

There are 2 alternatives:

1. Search online. Find out what is selling and improve on the information.

2. Set up an advertisement to sell the product that is not created yet. If people click on the buy button, tell them that the ebook is sold out to the first 100 buyers. Ask them to be on the waiting list.

Using the second approach is the preferred way.

So before you contact a ghostwriter to create your information product, do your research first to ensure success. Or if you have an ebook you want to write now, contact a professional ghostwriter and ask him for advice on the topic you want written.

For a free consultation on your information product/ebook, contact Alan Cheng at:
http://www.eliteghostwriters.com/contactus.html

Here’s the video version of this post.

Instead of selling cheap ebooks for $27 – $47, business owners should focus more on creating and selling information products that they can charge for hundreds of dollars for.

Selling 20 copies of a $297 information product translates to $5,940 in sales. Selling 100 copies of a $27 ebook will only get you $2,700 in sales. So it makes sense spending time in selling information products for hundreds of dollars.

In this video, I will show you 7 steps on how you can create a $297 product which you can sell. Enjoy!

Information product creation is a simple task once you have two or more products under your belt.

But when you first start out with creating your first ebook or physical product, expect a lot of obstacles and frustration. Especially when the damn thing doesn’t sell.

What a lot of people don’t understand is how to approach creating an information product.

Once you have an idea to create an information product, you should immediately start building a targeted list. Collect these leads that are interested in your product and ask them what sort of information they want to read about. Here are the steps on how to achieve this.

1. Free Report

Create a free report that is related to the product you’re selling. If you have an idea to create an information product on how to market a printing company, create a report discussing the mistakes printing company owners make with their marketing.

The readers of this report will be targeted to owners in the printing industry. If you’re in the food industry, you won’t be interested. The objective of the report is to capture the attention of the printing company owners and have them trust you by educating them and showing your expertize.

2. Professional Squeeze Page

Create the best looking squeeze page you can and offer your free report as a gift for people to sign up for your newsletter. Get a graphic designer to create this squeeze page. There should be no other links on this squeeze page apart from a subscribe button to download the free report and sign up to your list.

3. Following Up

Next create several messages which should be sent to your subscribers every 2 or 3 days using an autoresponder account. The first email should be sent immediately thanking them for joining your list and offering the free report for them to download.

Your other messages should all contain good tips which your subscribers can use. It is best to offer one easy to use tip per email.

With some of the emails, tell them a little about yourself and try to build a relationship. Your objective is to get them to know you, trust your advice and read all the emails you send them. It’s critical therefore you don’t make a mistake and spam them with unrelated offers or being rude to them. Treat them like your most valuable customers.

4. Survey

After a few weeks of providing good tips to your subscribers, start to tell them about an idea for an ebook that you want to write about. Tell them the topic and what you want to cover. This is the information product which you were thinking of creating before you started creating the free report and squeeze page.

Now wait for your subscribers’ response. Depending on your relationship with them, you should receive quite a few responses. If you find that the response is not so good, offer them something free as a bribe to give you feedback.

The best way to do this is to offer a free review copy of the ebook for the first 20 subscribers who reply. This normally gets the feedback coming in.

For the feedback, make sure you ask useful questions such as are they interested in the topics, what other topics would they like you to write about, would they purchase such an ebook and how much would they pay for it.

These 4 steps are your first task before you start creating your information product. Creating the free report (about 5 pages) and writing the follow up emails should not take too much of your time. But with the feedback, you should know if it’s worth pursuing with the information product creation. If the figures look poor, then ban your information product idea. You would have saved yourself lots of hard work with nothing to show for it.

To read more on how to start an information products business, download the free report at
http://www.eliteghostwriters.com/report.html

Here’s an article which I wrote a few weeks ago and is on the Ezine Articles as the one of the most viewed in the last 90 days.

You can check out the link here ==> Create A Profitable Business Using Ghostwriters

Below is the actual article I wrote.

How to Create a Profitable Business Using Ghostwriters
By Alan Cheng, Elite Ghostwriters

Create information products to solve people’s problems is one of the most profitable and easiest online business to be in. It’s much cheaper than setting up a traditional brick and mortar business. A digital information product doesn’t need you to keep an inventory and you profit the full 100% for every product you sell. Here’s a business plan of how to start this business.

1. What Information Products To Sell?

The best type of information products to sell is ebooks, where the content is delivered in a PDF format. However, instead of creating information products to sell in different niches, you need to focus on one niche. Make this decision on what niche you want to focus on before proceeding further.

For example, in the self-help niche, you can create information products on public speaking, self confidence, anxiety, anger control, build better relationships etc…

2. Getting Ideas

Since this is a business you’re running, you need to be serious. You need to study the niche and become an expert. Go to fourms and understand what problems people have. Read magazines and see what topics are related to your niche. Read newspapers and see what relates to your business.

If you do this, you will should have no problem coming up with ideas on what information products to create. Make a list of ideas regularly and choose the best one to start working on when it’s time to create a new information product.

3. Create The Information Product

Your next step is to create your information product. If you haven’t written an ebook before, go and buy an ebook from your competitors and see how they layout the ebook and the content that’s inside.

Do some research online and write your own information product. Make it something you’re proud to sell. Start off by writing your own information product first. You can hire a ghostwriter to do this task for you later on when you see how the business works.

Alternatively, hire a ghostwriter right away if you absolutely hate writing or you don’t have the time for it.

4. Packaging

This is what makes your information product sell. People will want to buy your product if the packaging is good. This means the design of the website needs to look professional and your sales copy needs to be convincing.

If you have no experience in writing sales copy and if you are not good at creating graphics, get them outsourced. This is a must!

As I said, it is the packaging that will make prospects buy from you. Some ghostwriters are experienced in creating information products online. Try to find one that will deliver a complete service including the sales letter and website design as well as ghostwriting the ebook.

5. Getting Traffic

Once your product is ready, it is time to drive traffic to it. Here are 3 ways how you can drive traffic to your website to test the response.

1. Write articles

Write about 10 good articles on your niche that is related to your information product. Again, if you don’t like writing, you can outsource this to your ghostwriter. Submit these articles to article directories and ezines.

The articles will get you backlinks to rank your website higher in the search engines and get visitor to your website. Articles are excellent in increasing your exposure.

2. Blog and Forum Commenting

Make a list of blogs and forums which have good traffic and are related to your niche. Take time to comment on them regularly with a link to your website.

Offer valuable advice and don’t advertise your information product otherwise people will think you’re a spammer. Just have a link to your website. This will enable you to “steal” some of the traffic from other websites.

3. Pay Per Click

Use pay per click advertising such as Google AdWords, Yahoo and MSN. Create some ads and drive traffic to your website. Monitor how well your information product sells.

6. Create an Affiliate Program

Create an affiliate program for your information product either by submitting it to Clickbank or use PayDotCom. Let people know they can promote your information product for commissions of 50% or more.

7. Collect Your Contacts

Always collect email addresses with everyone who comes in contact with you – Your visitors, your affiliates and your customers.

8. Repeat

Now you can just repeat the whole process with a new information product that focuses on the same niche.

However, once you’ve created the information product, you can email to the list which you have. The prospects and customers may buy this product from you if the previous one was good. Affiliates will want to promote your new product since they will earn more commissions.

The more information products you create, the bigger your 3 lists will get. After several information products you may have several thousand people on your list. Sending an email to them about your new product could produce thousands of dollars without doing any promotion of your own.

Following the business model above, if you sold an information product for $37 and 1,000 members of your list bought from you, that’s $37,000 in sales instantly. Don’t forget that your product will continue to sell as long as your website is there. The critical success factor is the professional ghostwriter you hired to create your information products.

About the author
Download the report How To Build Your Own Information Products Business at create information products. If you want to outsource your information product creation, visit hire a ghostwriter – Alan Cheng, CEO of Elite Ghostwriters