Information product creation is a huge obstacle for a lot of people who want to make money online.

This is the main reason why affiliate marketing is so popular. After all, information product creation takes a long time and you need to be a professional to create one – Really?

After years of creating products for my clients, I notice that the most popular reason they want my company to create their information products is because:

- they believe they can’t do it
- can’t do it as professionally as my team
- don’t have time to do it
- don’t want to do it

Well I’m going to reveal a technique here that will solve the first 3 problems. Read the rest of this entry

Even if you outsource your information product to the best professional ghostwriter in the world or spend years writing killer content, it won’t guarantee that you’ll make sales. This is what a lot of entrepreneurs don’t get. The money is in the MARKETING.

One of the best ways to market an information product online is SEO (search engine optimization).

As well as being free traffic (which is not a bad thing), the traffic is targeted. People use the search engines to find information. If they see your website ranked high in the listings for what they are searching for, they will trust it.

The God Father of all search engines is of course Google.

So if you’re ranked in the first page of Google for your keywords, you’ve got a herd targeted traffic hammering your website as long as you stay on the first page.

So let’s talk about how you can promote your information products on Google using SEO.

First, you have to understand what Google’s goal is. To stay as the number one search engine in the world, Google has to do one thing — Deliver relevant results to the users.

So if a user searches for the phrase “self-help books“, the top results must show website that are most relevant to those keywords. If a website is about mobile phone and is listed on the first page, then Google has failed.

Your goal therefore, is to make the search engines think that your website is very relevant to  the keywords.

So how will a search engine decide whether or not to list your website high in their search results  for particular keywords?

The answer is in your content and the websites that link to you.

That is all there is to SEO. There’s no magic or secret.

If your website has a ton of web pages that are related to the keywords and your website is regularly updated, then you’ll get on the search engines’ good books.

But to further make them consider your website to be ranked highly, they will consider how many other websites link to you.

This makes perfect sense. If thousands of websites link to you and some of these websites are ranking very high themselves plus they are relevant to the keywords you’re focusing on, then obviously your website is damn relevant for the keywords.

For example, let’s say that you have your own search engine and you have hundreds of websites linking to you and two of them are Google and Yahoo, you’re highly likely going to be listed on the first page for the keywords “search engine”.

This is easy to understand.

This is common sense but it’s amazing how people are still struggling with SEO. The main reason is because they are trying to find a fast way to rank high for their keywords.

There is no secret backdoor to ranking high on the search engines. Even if there is, the search engines will find out and blacklist whatever technique you are using.

The proper way to win the search engine battle and get a ton of traffic from your keywords, is to regularly produce good, fresh content and build as many links to your website as possible. The key word here is regularly.

When you hundreds of web pages of good relevant content and you have thousands of links to your website, you will get the traffic and rankings you want.

Here’s a simple action plan you can work on right away to get search engine traffic.

Simple Action Plan

1. Read up on search engine optimization and do your own SEO on your website. This is not hard. Alternatively hire some one to do it for you. Once your website is search engine friendly then you can start the real work which is the next 3 steps.

2. Create a list of keywords for your website that you want to be ranked for.

3. Write one page of content for your website/blog using 3 -4 keywords from your list. Do this every day. It’s a good idea to write in advance for a few days when you’re in a writing mood.

4.  Build back links to your website every day. This is tedious and boring. Highly recommend that you outsource this.

That is all there is to it. I told you it was simple.

However, it will 100% work. It is what search engines expect you to do.

This is why I always recommend my clients to create information products focusing on one niche, one website. All the back links and fresh content they create will not be wasted. It will turn their huge website into an authority.

So the next time you create an information product, think ahead of how you will promote it since that is where the money is. Search engine optimization is only one part of traffic generation.

Here’s an article which I wrote a few weeks ago and is on the Ezine Articles as the one of the most viewed in the last 90 days.

You can check out the link here ==> Create A Profitable Business Using Ghostwriters

Below is the actual article I wrote.

How to Create a Profitable Business Using Ghostwriters
By Alan Cheng, Elite Ghostwriters

Create information products to solve people’s problems is one of the most profitable and easiest online business to be in. It’s much cheaper than setting up a traditional brick and mortar business. A digital information product doesn’t need you to keep an inventory and you profit the full 100% for every product you sell. Here’s a business plan of how to start this business.

1. What Information Products To Sell?

The best type of information products to sell is ebooks, where the content is delivered in a PDF format. However, instead of creating information products to sell in different niches, you need to focus on one niche. Make this decision on what niche you want to focus on before proceeding further.

For example, in the self-help niche, you can create information products on public speaking, self confidence, anxiety, anger control, build better relationships etc…

2. Getting Ideas

Since this is a business you’re running, you need to be serious. You need to study the niche and become an expert. Go to fourms and understand what problems people have. Read magazines and see what topics are related to your niche. Read newspapers and see what relates to your business.

If you do this, you will should have no problem coming up with ideas on what information products to create. Make a list of ideas regularly and choose the best one to start working on when it’s time to create a new information product.

3. Create The Information Product

Your next step is to create your information product. If you haven’t written an ebook before, go and buy an ebook from your competitors and see how they layout the ebook and the content that’s inside.

Do some research online and write your own information product. Make it something you’re proud to sell. Start off by writing your own information product first. You can hire a ghostwriter to do this task for you later on when you see how the business works.

Alternatively, hire a ghostwriter right away if you absolutely hate writing or you don’t have the time for it.

4. Packaging

This is what makes your information product sell. People will want to buy your product if the packaging is good. This means the design of the website needs to look professional and your sales copy needs to be convincing.

If you have no experience in writing sales copy and if you are not good at creating graphics, get them outsourced. This is a must!

As I said, it is the packaging that will make prospects buy from you. Some ghostwriters are experienced in creating information products online. Try to find one that will deliver a complete service including the sales letter and website design as well as ghostwriting the ebook.

5. Getting Traffic

Once your product is ready, it is time to drive traffic to it. Here are 3 ways how you can drive traffic to your website to test the response.

1. Write articles

Write about 10 good articles on your niche that is related to your information product. Again, if you don’t like writing, you can outsource this to your ghostwriter. Submit these articles to article directories and ezines.

The articles will get you backlinks to rank your website higher in the search engines and get visitor to your website. Articles are excellent in increasing your exposure.

2. Blog and Forum Commenting

Make a list of blogs and forums which have good traffic and are related to your niche. Take time to comment on them regularly with a link to your website.

Offer valuable advice and don’t advertise your information product otherwise people will think you’re a spammer. Just have a link to your website. This will enable you to “steal” some of the traffic from other websites.

3. Pay Per Click

Use pay per click advertising such as Google AdWords, Yahoo and MSN. Create some ads and drive traffic to your website. Monitor how well your information product sells.

6. Create an Affiliate Program

Create an affiliate program for your information product either by submitting it to Clickbank or use PayDotCom. Let people know they can promote your information product for commissions of 50% or more.

7. Collect Your Contacts

Always collect email addresses with everyone who comes in contact with you – Your visitors, your affiliates and your customers.

8. Repeat

Now you can just repeat the whole process with a new information product that focuses on the same niche.

However, once you’ve created the information product, you can email to the list which you have. The prospects and customers may buy this product from you if the previous one was good. Affiliates will want to promote your new product since they will earn more commissions.

The more information products you create, the bigger your 3 lists will get. After several information products you may have several thousand people on your list. Sending an email to them about your new product could produce thousands of dollars without doing any promotion of your own.

Following the business model above, if you sold an information product for $37 and 1,000 members of your list bought from you, that’s $37,000 in sales instantly. Don’t forget that your product will continue to sell as long as your website is there. The critical success factor is the professional ghostwriter you hired to create your information products.

About the author
Download the report How To Build Your Own Information Products Business at create information products. If you want to outsource your information product creation, visit hire a ghostwriter – Alan Cheng, CEO of Elite Ghostwriters