When you write an ebook or hire a ghostwriter to do it for you, the focus is on creating a valuable information product so that your market will find it useful and recommend other people to buy it.

The purpose at the end of the day is to make money online with your products and establish yourself as an authority.

But one of the mistakes that I see a lot entrepreneurs getting it wrong is naming their ebook. What your ebook is called is very important in determining how many copies you can sell.

When a reader sees a boring title which doesn’t sell them a benefit or doesn’t make them curious, they’ll quickly ignore it.

It’s like going to a bookstore to find a book on losing weight. Normally you’ll only have 2-3 books to choose from. The reason is because the title doesn’t grab you. Nearly everyone buys books based on the title unless the author is famous.

Here are some tips on what to name your ebook.

Tips On Naming Your eBook

1.  Put your keyword in the title. If your niche is in self confidence, make sure these words appear in the title.

2.  Mention a benefit. For example, Building Self-Confidence Within 7 Days. The benefit here is how quickly the book can help someone achieve their goal.

3.  An alternative to mentioning a benefit is being mysterious. For example, Magical Self-Confidence Transformation.

4.  It’s a good idea to come up with names using a domain registry so that you can get the available domain name that goes with your ebook.

5.  Use a keyword research tool such as Google Keyword Tool to find out the hot words that people are searching for.

6.  Go to Amazon and read the titles in your market. Make a note of the titles which get your attention and make you want to buy them. Use similar titles for your own ebook.

Another reason why you should have a meaningful title with your keywords in them is because of the valuable back links that you will have. This will help your search engine optimization because when people mention your ebook, the keywords you are trying to rank for are displayed.

Additionally when you write articles to promote your ebook, you can create an anchor text based on the title.

Makes perfect sense right?

So before you start getting an ecover created, spend a lot of time coming up with  a good name. The time you will spend in thinking of a good name will pay handsomely for itself.

Many people create information products because they have this great idea in their heads. The more they think about it, the more they believe it’s going to sell.

Within a few days, this person will want to implement the idea fast. He will look for ghostwriting services for the ebook, pay the fee and put it online.

Then comes the hard work. Writing and distributing articles, creating videos, building back links, posting on forums and buying advertisement.

But then the nightmare begins. Sales are not good. The website’s getting traffic but no buyers. Not the type to give up, the entrepreneur will begin
to market the ebook like mad.

After one or two months, he surrenders and admits defeat.

He concludes that making money online does not work. He thinks that people who create information products and are making a lot of money are lying. The person is gutted and has lost a lot of time and money.

This is a common story for a lot of people trying to make money online.
Where did the process of creating information products go wrong?

The answer is…he did not test whether the market will buy his ebook. This critical mistake happens all the time. People are excited about an idea and just spend time and effort on it, believing that success is inevitable.

So what is the first step of creating an information product to guarantee success?

There are 2 alternatives:

1. Search online. Find out what is selling and improve on the information.

2. Set up an advertisement to sell the product that is not created yet. If people click on the buy button, tell them that the ebook is sold out to the first 100 buyers. Ask them to be on the waiting list.

Using the second approach is the preferred way.

So before you contact a ghostwriter to create your information product, do your research first to ensure success. Or if you have an ebook you want to write now, contact a professional ghostwriter and ask him for advice on the topic you want written.

For a free consultation on your information product/ebook, contact Alan Cheng at:
http://www.eliteghostwriters.com/contactus.html

Here’s the video version of this post.

Instead of selling cheap ebooks for $27 – $47, business owners should focus more on creating and selling information products that they can charge for hundreds of dollars for.

Selling 20 copies of a $297 information product translates to $5,940 in sales. Selling 100 copies of a $27 ebook will only get you $2,700 in sales. So it makes sense spending time in selling information products for hundreds of dollars.

In this video, I will show you 7 steps on how you can create a $297 product which you can sell. Enjoy!

Here’s part 3 of the video series, “Business Planning For Your Online Business”.

Today’s topic is about setting your business goals to stay on track with what you want from life and your business.

Enjoy.

Here’s part 2 of the video series “Business Planning For Your Online Business”.

In the video, I talk about how you should look at the workflow of your business and it will help you build a stronger foundation so that you’re ready to grow it.

For Elite Ghostwriters’ first blog post, I’m going to talk about Business Planning – which is one of the critical elements people ignore when they decide to make money online.

The reason why so many people fail to make a living online is because the don’t have a business model. They don’t have a direction of what to do with their so called “online business”.

A lot of times, they are on the internet figuring how to generate traffic to an affiliate page and hopefully make some sales.

I’ve created a series of videos explaining how to do business planning for your online business so that you’re focused on what you’re doing and have a goal to achieve.

With proper planning for your internet marketing, you’ll have a business which will feed you for life.

Enjoy part 1 of the video.

Part 2 will be released tomorrow where I’ll talk about your business workflow.